Think Outside the Inbox: People-Based Advertising is the New Email
For most nonprofits email is an impactful fundraising channel but recent benchmarking reports in the nonprofit sector show that this trend may not continue. From 2017 to 2018 nonprofit emails lists grew by 5% and organizations sent 4% more emails but most of the key metrics, from open rates to page completion rates, declined. Response rates for fundraising messages were down 13% (to 0.06%) and email revenue decreased by 8%. Email is still important but it’s not as effective as it used to be. In this session we will show how combining email with people-based advertising is the most effective way to combat the decline in email fundraising engagement and response rates.
- Decide if email combined with people based advertising is right for your organization.
- Develop strategies for combining email with people based advertising and how to budget for it.
- Measure the ROI of email and people based advertising.