20/20 Vision: 20 Digital KPIs you should be watching NOW
Have you ever heard your Board/CEO/CFO/COO/Vice President say they want a “Data Driven Strategy” to your fundraising efforts? Only to go back to your desk having no idea what that even means or how you’ll deliver. OR, maybe you want to make a transformational change to your program, but you keep running into road blocks from leadership such as “This Cost Per Prospects is double what we normally pay, pull the campaign” or “That message will never work for our audience, don’t send this email” or “We’re never going to hit budget if you keep bringing on Monthly Givers…get more one time donors!”
You’re not alone!
In this session we will identify the Top 20 KPIs you’ll need to plan, track, and improve your digital program. You’ll walk away with fresh ways to answer any question you get on why you want to make a shift in your digital program.