baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

The Test Quest: Optimizing Your Donor’s Journey


How do you come up with the smartest testing ideas to increase response and take your digital program to the next level?

It turns out there are simple solutions and step-by-step formulas to finding what works, analyzing your results, and implementing optimized changes. We’ll walk through real-world examples and provide specific ideas for testing and fine-tuning your digital program to get the very best outcomes from your audience.

Specifically, we’ll cover:

  • Email, landing page, and digital ad testing: What exactly is it, and how does it work?
  • I’ve got my results; where do I go from here?
  • A step-by-step case study from Mercy For Animals, detailing their testing process.
  • A useful list of unconventional but practical testing ideas to fine-tune your email design based on your audience’s preferences.
  • An interactive voting session reviewing examples and case studies, ranging from simple tests to more complex and creative ideas

Learning Outcomes

  • Optimize email, landing page, and digital ads to increase engagement
  • Explore a step-by-step guide to selecting and implementing the most effective tests and properly analyzing the results
  • Review case studies and real-world examples


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271 - 272


April 13, 2018


1:30pm – 3:00pm



CFRE Credits

Approved - 1.5

Collaborative Notes

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Session Evaluation

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