baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

The Sweet Spot: strengthening corporate partnerships with social media influencers

Description

Contrary to popular belief, the social media influencer isn’t going away any time soon. And that’s good news. The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. So what does this mean for nonprofits? Simply put, your corporate partners are harnessing the power of social media influencers as part of their business strategies. If your organization can authentically and organically integrate your messaging into an interactive and engaging content plan, your sponsorship offerings become stronger and mutually beneficial. You’re not just looking for a handout from corporate partners, you’re providing added value for them and both benefiting at the same time. When proven successful, they’re able to justify giving more to your organization due to increasing their bottom line. This interactive workshop will empower you to find alignment in messaging for your organization, influencers, and brands.


Learning Outcomes

  • Social Media Influencers 101: who they are, why they are your secret weapon for fundraising, how to work with them
  • Corporate Partners: how your organization can capitalize on shared brand values and strategically align with business strategies
  • Alignment Engine: putting it all together - real-time alignment with participants' organizations, sponsors, social media influencers to uplift campaign messaging

Target Audience

corporate partnerships & sponsorships staff, marketers, anyone looking to engage brands and social media influencers

Additional Speakers

Jessica Lizama Anderson - social media influencer, lifestyle fitness blogger

Tags

CampaignsContent StrategyEventsInteractive

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