baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

The State of the Nonprofit Web


What organizations are using what CRMs? What content management systems (CMS) are the most popular on nonprofit websites? Are we asking for larger or smaller gifts than our peers on our donation form? In this presentation we will present the findings of an analysis of US-based nonprofit websites, looking at each website’s choice of CRM and CMS platforms, their performance and accessibility compliance. We will also delve into donation forms, looking at platforms, suggested gift amounts, form structure, and more. You will learn the following trends on the nonprofit web:

  • Which content management systems are the most popular
  • Which are the most popular CRMs and donation form platforms
  • How nonprofit websites fare on performance and mobile optimization
  • How well nonprofit websites meet accessibility standards
  • What are the most common suggested gift amounts
  • How organizations structure their donation forms
  • How all of the above vary with organization size and type

Target Audience

Development and marketing leaders, website managers, developers and anyone who is interested in improving their organization's web technology

Additional Speakers

Carrie Rice