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20NTC Session Proposal

The State of Nonprofit Donation Pages

Submitted by: Brady Josephson | NextAfter


For any organization to raise money online, a donor has to land on a donation page. And based on new research with 204 nonprofits across 12 different verticals, every organization has room to improve their donation page. In this interactive session, you’ll discover everything we learned from making donations to 204 nonprofit donation pages, and get more data-driven insights to help you optimize your donation page by answering questions like… how many gift options should you have? Should you default to a monthly gift? And how many form fields should you have? You’ll also learn tested and proven strategies from real experiments with real organizations that will help you increase donations and revenue from your online donation pages. And, if you’re brave enough, you can have your page get optimized, live, and as a group.

Learning Outcomes

  • Know how, and why, to use copy on their donation page to communicate why someone should give
  • See how they can better position recurring giving and even upgrade donors instantly
  • Improve their online giving experience based on research and experiments

Target Audience

Fundraisers and marketers who have a donation page on their website and want to optimize and improve it



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