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20NTC Session Proposal

The Secrets to a great SEM campaign


Did you know that you can get $10,000 in free advertising? Many nonprofits are taking advantage of Google’s Grant program, but few are making the most of this opportunity. I’ve seen folks take a “set it and forget it” approach to their Google Ads. Or focus on clicks instead of recruiting supporters.

Never fear. There are only a few things you need to do to get the most from your Grant.

In this session we’ll cover:

  • Setting up your campaigns for success – specificity is the key
  • How to stay compliant with Google’s rules for Grants – in 15 minutes or less each month
  • Focus on goals – attract folks who care about your work

And I’ll show you how one nonprofit client used this system to increase ad traffic engagement by 180%.

Target Audience

Marketing and communication staff


AnalyticsContent MarketingDigital AdsStrategy

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