The Right Lead: Tips for Social Media Lead Gen
If you’re not using social media to provide your organization with a steady stream of new potential prospects, you’re missing out. Using social media as a lead generation tool is a key way to help prove the value of this channel, even if it is not driving direct income for your organization. So how exactly do you use social for lead generation? This session will look at some tried and true methods of acquiring new leads through social and even how to convert those newly acquired leads into donors.
- Focus on highly qualified leads through advanced targeting.
- Optimize your social campaigns to further your lead generation goals.
- Understand what your data is telling you and learn which KPIs are most important when analyzing your campaign performance.