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20NTC Session Proposal

The Nonprofit CRM is Changing – Why and How to Prepare


Leaders are frustrated. The nonprofit CRM should increase organizational effectiveness, decision making, prospecting, donor management, and more.  However, nonprofits are dealing with inefficient systems that consume time and effort and produce little value. This is no longer acceptable.

Over the past decade, the advances in nonprofit CRM have been tremendous. Your CRM should be the core of all your departments. Paul Keogan will lead a discussion to help you understand what’s changing, why, and how you can prepare your organization to make this important shift.

Learning Outcomes

  • Understand what’s the major changes in CRM’s over the past 5 years
  • Understand what is driving these changes and why it's important
  • Understand how to prepare your organization for a CRM change




Paul Keogan

CEO and co-founder

BackOffice Thinking

Paul Keogan: CEO and co-founder at BackOffice Thinking. Paul has been a leading technology consultant for the past 20 years. Paul’s passion is to transform his clients’ use of technology to better serve and engage their constituents, grow their donor base, and run their organizations more effectively. He consults with nonprofit executives on technology, finance, and communication strategy and, with the BackOffice Thinking team, has led numerous software selection, design, and implementation projects throughout the U.S.



D137 - D138


March 14, 2019


3:00pm – 4:15pm



CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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