baltimore Buildings
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20NTC Session Proposal

The Life-Changing, Mind-Altering, Fundraising-Increasing Power of the Database Audit


You can’t get where you’re going if you don’t know where you are.  Sure, every non-profit needs a roadmap to fundraising success, but if you’re not sure where you’re starting from, do you know if you can get there?

A database audit is the ultimate test of health and potential for a non-profit’s fundraising and communications.  It asks deep questions and takes a logical, unbiased look at what the actual data shows – demographics, quality, quantity, history and giving patterns.  It shows your strengths and weaknesses in a comprehensive snapshot and is one of the most effective tools for clearly defining where you are and how to set goals for you need and want to be.

In this session we’ll dig deep into easy ways to create a database audit, what to look for, how to compile it and how to use it to report to your leadership. 

Learning Outcomes

  • Identify key strengths and weaknesses in their operation from a data perspective.
  • Uncover the most important KPIs and metrics that matter to them for true analysis and prediction.
  • Initiate a comprehensive plan, based on actual data, to maximize fundraising and communications efforts.

Target Audience

Any fundraising or communications professional, at any level, who wants to target messaging and focus more effectively.

Additional Speakers

Sam Laprade, CFRE



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