baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

The Lemonade Stand Approach: Planning and Executing Effective Technology Projects


As a kid, did you ever set up a lemonade stand in the neighborhood in order to make money? From a very early age, we learn how to execute plans. Think about it:

  • Your plan is to sell lemonade.
  • You are the project manager and are responsible for organizing and setting up the stand.
  • Your executive sponsor is Mom.
  • Your timeline for selling lemonade is 2 to 3pm on Saturday.
  • You’ve evaluated that Saturday is supposed to be hot, so you think you’ll get high sales from thirsty neighbors.
  • You think your budget is $0 and you’ll have pure profit (actually, Mom bought the lemonade, cups, poster board, etc).
  • You’ve solicited a friend to help you as an implementer to write the sign, plus prepare and sell the lemonade.

Voilà! You didn’t even know it, but at ten years old, you were executing a project! Today, most projects are broader and more complicated. The impact is also bigger and longer term. Executing a technology project on-time, within budget, and to the specs is a bit trickier than setting up a lemonade stand, but there are lots of similarities. In this panel presentation, we’ll discuss the elements of a creative and effective technology project execution.

Learning Outcomes

  • Learn the steps in creating and executing a quality technology plan, along with the roles of all individuals in executing the plan
  • Learn how to manage the details of both big and small technology projects and what's involved in creating the budget
  • Learn how to communicate the value proposition and creatively keep all interested parties involved in executing the plan

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350 - 351


April 12, 2018


10:30am – 12:00pm



CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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