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20NTC Session Proposal

The Largest Group of Untapped Charitable Givers? Small-Dollar Donors

Submitted by: Sara Moe NTEN Member badge | ActBlue


Small-dollar donors are having a huge impact on everything from hurricane cleanup to national advocacy work. Increasingly, donors are choosing to give $10, $25, or $100 online when an issue or cause is in the news as a way to take direct action. Here’s the key: organizations that have a clear strategy to engage, respect, and build relationships with these donors are the ones achieving the most success. We’ll team up with an organization that is getting it right and cover the basics of digital fundraising, as well as help you make a game plan for engaging new donors.

Learning Outcomes

  • Understand how small-dollar donors are shifting the digital fundraising landscape.
  • Learn the basic principles of running a sustainable small-dollar program online.
  • Figure out how your organizational outreach and messaging will need to shift in order to bring in more small-dollar donors.


Case StudyEmail


Carrie Mann

Deputy Director of Digital Membership and Advocacy

Friends of the Earth

Carrie manages Friends of the Earth’s email program, including digital advocacy, organizing, and fundraising. She focuses on using digital tools to advance campaigns to protect the environment and fight for social and economic justice. In her spare time, Carrie likes to travel and play the guitar.

Sara Kerrigan

Email Director


Sara Kerrigan is the Email Director at ActBlue, where she oversees the email fundraising program. She focuses on empowering small-dollar donors online and training other digital experts to do the same. When she’s not obsessing over email strategy, she enjoys astrology, caring for her plants, and running.

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March 14, 2019


10:30am – 11:45am

CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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