baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

The land of forgotten testing: Optimizing your donation form


When it comes to designing the optimum donation page, everyone has an opinion — board members designers, coders, the director of every department… probably even your cat. But has anyone asked your donors what makes them hit that final ‘submit’ button? Come to this session to learn why you should be testing your donation page. We’ll walk you through how to create a testing strategy, where to start testing, and what to do when your test doesn’t yield results. Along the way, we’ll share tons of examples of donation pages, help you pin down worthwhile tests, give you top-tips for how to draw conclusions (even when it looks like there aren’t any), and help you avoid a cat-astrophe. Bonus: a bunch of great before-and-after samples from lots of exciting organizations.

Learning Outcomes

  • Understand why testing your donation form is key to converting potential donors
  • Come away with ideas for the most important elements of your form to test
  • Be confident in drawing conclusions from your testing data

Target Audience

Digital fundraisers or anyone who depends on an online donation form to drive revenue

Additional Speakers

Laurin Gonzalez


CampaignsDigital InclusionMobileStrategy

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