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20NTC Session Proposal
Fundraising

The Future of Digital Fundraising…embracing and understanding AI’s impact

Description

Machine Learning and AI are all the rage and the latest buzzwords, but can this next generation approach to marketing makes it’s way into YOUR current program plans?  Absolutely!

In this session, we’ll share a case study illustrating the evolution of analytics employed by the American Indian College Fund (AICF). From rudimentary descriptive analytics….moving to predictive analytics…and then fully embracing prescriptive analytics all through a machine learning environment.  

The power of AI can inform marketers and answer the questions of Who, What, When, Where and How to fully optimize an omni-channel campaign.

AICF has been beating and exceeding their fundraising budget the last several years. They are acquiring more donors, increasing average gift, boosting awareness and creating a custom journey for prospects and donors alike.

You will leave this session with an understanding of exactly what ML/AI is and how easily this intelligence can be incorporated into your current strategy.

 


Learning Outcomes

  • Appreciate that machine learning takes an iterative approach and continually improves over time.
  • Better understand how ML/AI fuels omni-channel marketing attribution.
  • Gain actionable insights that can easily and quickly be applied to your organization.

Target Audience

Marketing, Communications and Development staff who want to learn more about ML/AI and their applications

Additional Speakers

NancyJo Houk, American Indian College Fund; Vijay Malavia, VeraData

Tags

Analytics

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