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20NTC Session Proposal

Texters Take Action: Level Up Your Direct Action Organizing with SMS


Direct action organizing relies on building individual relationships to create change. While those relationships are extremely effective, they can be time-consuming and expensive to build. One of the most effective ways to organize your supporters is to have authentic conversations where they already talk to family and friends—in a text message! Learn how to leverage this personal, relational medium to drive advocacy calls, recruit action takers, and mobilize volunteers.

Learning Outcomes

  • Hear case studies from advocacy organizations that are using sms to recruit and mobilize action takers and volunteers.
  • Incorporate features of our mobile messaging platform into your existing direct action organizing campaigns.
  • Understand how to segment and target your audience to turn action takers into long term supporters.




Amanda Robinson

Digital Organizer

Stand Up America

Amanda has worked as a Digital Organizer at Stand Up America for almost two years. From day-to-day production, copywriting, and strategy, she’s helped this new non-profit grow into a leading Resistance group. She’s also helped triple the size and reach of their SMS program, which has become the number one driver of advocacy action for the organization. She graduated from New York University with a degree in Public Policy and previously worked for the U.S. Department of Education, Open Primaries and Hillary for America.

Taylor Behnke

Mobile Strategist

Upland Mobile Messaging

Taylor Behnke is a Mobile Strategist at Upland Mobile Messaging, where she helps nonprofits and advocacy organizations design effective SMS campaigns. Prior to Upland Mobile Messaging, she worked in nonprofits herself, creating digital campaigns at organizations like Hillary for America, GLAAD, and United Way of Dane County.

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March 15, 2019


1:15pm – 2:30pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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