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20NTC Session Proposal

Testing: Leveling up with a rigorous digital testing plan

Submitted by: Shoni Field NTEN Member badge | BC SPCA


In the early days of digital fundraising the non-profit world tended, due mainly to limited resources, towards a set it and forget it approach. With growing capacity, there’s been a tendency to prioritize innovation over rigor. However, taking a rigorous approach to testing and using it to inform an iterative approach to development and innovation can have massive impact on digital fundraising. With examples from donor forms, landing pages and e-blasts, Beate and Shoni will show what this approach can look like and how data based innovation can increase conversions, retention and average gifts.

Learning Outcomes

  • Become familiar with a digital testing plan
  • Learn how to design tests to strengthen key metrics
  • Understand how to integrate your findings into an iterative digital strategy

Target Audience

Fundraising and marketing folks executing on digital revenue goals and those developing strategy/providing leadership on digital fundraising

Additional Speakers

Beate Sørum



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