baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Sprint

Test, test and test some more!

Description

Our presentation would outline CRS’ approach to testing and how we implement the findings to improve our email marketing program.  We’ll review types of tests, test goals, KPIs and how those tests make future messages stronger from and Online Fundraising and General Outreach/Awareness perspective.


Target Audience

Email Marketers, Digital Marketers, any marketing/comms folks who focus on testing, analytics, reporting of metrics in their roles.

Additional Speakers

Leasa Hux, Larissa Peteres, Mariah Phillips

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