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20NTC Session Proposal
Fundraising

Test, Optimize and Refine to Increase Fundraising ROI

Submitted by: Leah Davenport | Pursuant

Description

We live in a world with access to more information at our fingertips than ever before. Whether it’s using Amazon to identify similar products or Waze to navigate through traffic, our society uses data every day to be faster, more efficient, and more effective. Businesses use data to  enhance their business, increase revenue, and discover the motivations of their customers. 

Being able to pivot and continually optimize strategies as you go has become the norm. So how can nonprofits apply these ideas and continually optimize their ability to reach more donors and increase revenue? 

Through inserting the process of testing, optimization and refinement, your organization can be more agile in it’s decision-making to ensure you are engaging conversations with the right donor with the right message at the right time.


Learning Outcomes

  • How nonprofits can leverage data and analytics to course correct your campaigns as you go.
  • Learn how to harness your data in order to maximize the ROI of each campaign.
  • Learn how to take a more agile approach to your digital fundraising campaigns.

Target Audience

Fundraisers working with data and communications strategies within an organization

Additional Speakers

Suchi Otta- Former Analytics Director at American Cancer Society

Tags

AnalyticsDataDonor RetentionWebsites

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