baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Ten Ways to Take Your Sustainer Program to the Next Level

Submitted by: Alex Patton NTEN Member badge |

Description

You’ve gotten your sustainer program off the ground and are beyond Monthly Giving 101, and now you’d like to focus on growing your monthly giving base. Food & Water Watch and Share Our Strength have both recently taken their sustainer programs from small to mid-sized, and have learned a lot along the way.

We have worked hard to learn what works best from a monthly donor perspective. We analyzed recruitment, retention, cultivation, and upgrade tactics and made improvements to each that we’d now like to share with others!

We will share advice on:

  • Multichannel recruitment strategies, including email, social media, and telemarketing
  • Keeping your sustainers once you have them
  • Getting your sustainers to increase their monthly gifts
  • Making sure your monthly donors feel appreciated
  • Tracking and reporting on your growth
  • Running tests before you begin a campaign

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Details

Room

Wilson B

Day

Thursday
March 23, 2017

Time

10:30am – 12:00pm

CFRE Credits

1.5

Collaborative Notes

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