Ten Ways to Take Your Sustainer Program to the Next Level
You’ve gotten your sustainer program off the ground and are beyond Monthly Giving 101, and now you’d like to focus on growing your monthly giving base. Food & Water Watch and Share Our Strength have both recently taken their sustainer programs from small to mid-sized, and have learned a lot along the way.
We have worked hard to learn what works best from a monthly donor perspective. We analyzed recruitment, retention, cultivation, and upgrade tactics and made improvements to each that we’d now like to share with others!
We will share advice on:
- Multichannel recruitment strategies, including email, social media, and telemarketing
- Keeping your sustainers once you have them
- Getting your sustainers to increase their monthly gifts
- Making sure your monthly donors feel appreciated
- Tracking and reporting on your growth
- Running tests before you begin a campaign