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20NTC Session Proposal
Marketing/Communications

Tell Your Bot Who’s Boss: Using Emerging Tech to Drive Engagement

Description

As Facebook messenger chatbots have emerged as a conversion powerhouse for nonprofits, see how two nonprofits are launching and optimizing their own Messenger engagement, and get insights on whether this channel might be right for you. Learn how Food and Water Watch and Sierra Club respectively piloted new chatbot programs, and get their insights on how they maximized staff time, embraced emerging technology in a cost-effective way, and got their internal team to embrace this exploration. Learn which chatbot strategies worked best for boosted engagement, acquisition, and fundraising – as well as technology strategies to allow data to flow into your CRM in a way that’s actionable in other channels.


Learning Outcomes

  • Develop strategies for chatbot flows that maximize engagement, email acquisition, and learning.
  • Implement technology strategies to collect data in a way that is actionable in other channels
  • Leverage ways to test emerging tech without breaking the bank or overloading your schedule.

Tags

Case StudySocial Media

Speakers

Rachel Allison

Principal and Co-founder

Fresh Eyes Digital

Rachel has helped nonprofits like NARAL Pro-Choice America, Earthjustice, 350.org, Fountain House, The Marfan Foundation, and many more build their online communities, gain new donors, and launch innovative digital fundraising programs since the early 2000’s. She has a proven track record creating campaigns that combine smart research, fresh storytelling, and a relentless focus on results. Rachel is excited to help organizations leverage cutting-edge digital technology and strategy in order to raise more money and build more powerful supporter relationships.

Angie Aker

Manager of Web & Social Storytelling

Food & Water Watch

Angie Aker is our Manager of Web & Social Storytelling, based in Kenosha, WI. She applies her background in empathy- and data-driven storytelling to our web and social content to elevate the stories that matter to our audience.

Angie’s spent most of the last decade refining the ability to reach average Americans where they’re at on issues that matter. Starting with her pioneering viral media work at MoveOn.org, she wrote many of the headlines that went on to help launch Upworthy (as well as the political careers of those that she highlighted). Angie was a panelist and speaker at the 2014 Gates Foundation Annual Media Summit, with a focus on how to reach audiences in new ways and how to measure impact. She is also an ardent activist in Wisconsin’s first Congressional district, known internationally for her viral and earned media-garnering progressive protests.

Andre Sternberg

Associate Director, Digital Advertising

Sierra Club

Associate Director, Digital Advertising at Sierra Club, running the digital ads program across the organization for advocacy, political, fundraising, list growth, and ecommerce goals. Previously was the Digital Marketing Manager at CREDO Mobile and a Digital Producer at LinkTV. Wesleyan University grad and Oakland, CA resident.

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Details

Room

E145

Day

Wednesday
March 13, 2019

Time

3:15pm – 4:30pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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