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20NTC Session Proposal
Leadership

Behind the Scenes: What Goes Into a Nonprofit Merger

Description

In February 2019, Foundation Center and GuideStar, long-time partners, joined forces to become a single new nonprofit organization. Together they are Candid.

Candid brings together Foundation Center and GuideStar expertise to serve the entire social sector. Combining two historic giants—with tools used by millions of people across myriad platforms—didn’t happen overnight, and has been both challenging and rewarding.

In this presentation, we’ll provide insight into what factors led us to make the decision to join forces as well as the funding, systems integration, branding, leadership vision, and strategies that made it possible. You’ll hear about the challenges of combining all of our tech systems and organizational cultures. You’ll learn about how brand decisions were made and how candid.org’s site architecture evolved. Join us for the inside scoop on what it takes to join forces, and leave with insights to help your organization approach deep collaboration smarter.


Learning Outcomes

  • Understand brand, systems, and strategy decisions that go into a merger
  • Learn from the biggest challenges that Candid encountered in its first year
  • Think though ways to structure deep collaboration to work smarter

Target Audience

Social sector employees at all levels

Tags

BrandingCase StudyProcessStrategy