Story Archetypes: Use the right story for the right reaction
The workshop will introduce and provide attendees with a six-page PDF that includes instructions, worksheets, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
- Identify the 7 main story archetypes
- Learn how each story archetypes creates different audience responses
- Learn how to map out stories and discover gaps and opportunities for you work