baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Story Archetypes: Use the right story for the right reaction


The workshop will introduce and provide attendees with a six-page PDF that includes instructions, worksheets, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Learning Outcomes

  • Identify the 7 main story archetypes
  • Learn how each story archetypes creates different audience responses
  • Learn how to map out stories and discover gaps and opportunities for you work

Target Audience

Folks who use storytelling in their work to move people in to some kind of action


Content StrategyStorytelling