baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Stop the Exploitation: Respectful Storytelling to Promote Your Cause

Description


This session will share suggestions and examples of how we can further our causes by telling human stories without running into the pitfall of unintentionally exploiting or dehumanizing the very people for whom we’re advocating. Storytelling is a critical part of demonstrating your organization’s work and humanizing your cause, especially at a time when people’s identities are being criminalized and used as political footballs. But sometimes our messaging and approach actually furthers negative stereotypes or is condescending to the person whose story we’re sharing.

You can and should share people’s personal stories and experiences on all your online platforms, in the news media, in your action campaigns, and at your public events—here’s how to do it in a way that’s respectful to the storyteller, will make your supporters feel good about the work you do, and will advance your cause in the long run.


Learning Outcomes

  • Learn how-tos and tips for telling individuals’ personal stories in a respectful and dignified way
  • Be aware of the approaches and language that are harmful and must be avoided
  • Walk away with ideas for incorporating respectful storytelling into your content strategy to increase your engagement and strengthen your campaigns

Tags

Research
Details

Room

265 - 266

Day

Friday
April 13, 2018

Time

10:30am – 12:00pm

CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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