baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Stop Reporting Pageviews & More Tips for Insightful Website Reports

Submitted by: Emily Patterson | Bee Measure


Oh, the dreaded monthly digital analytics report! Compiling website — and email and social media — metrics into a regular report can take hours each month. But even though creating these reports is time consuming, you may feel like they don’t provide the insights you, your team and your manager needs. 

This talk has practical tips for putting together meaningful reports and performing useful analysis of your website’s content, conversions and audience. Using real examples from other nonprofit websites, this talk provides concrete ideas that web managers can implement on their own sites and make a case to finally stop reporting vanity metrics. 

Learning Outcomes

  • Explain to their boss why their org should stop reporting bounce rate, pageviews & other misleading metrics
  • Select better metrics that help measure their organization's progress towards their digital goals
  • Get started using Google Analytics to measure site engagement, digital marketing campaigns & more

Target Audience

Digital communications staff & web developers who want to improve reporting for their websites & digital campaigns



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