baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Stop redesigning your organization’s website — start evolving it!

Description

It used to be best practice to fully redesign a website every few years, if only to keep up with rapidly evolving technology. But major redesigns can be extremely costly in many ways: besides typically requiring lots of money, they can also suck up a huge amount of staff time, affect SEO, and alienate users already familiar with your site (Imagine the uproar if you woke up tomorrow and Facebook was completely redesigned!).

The smarter way to approach modern website maintenance is to budget for gradual, ongoing changes — ideally informed by A/B testing. In this session we’ll talk about the ins and outs of making this philosophical shift to “evolution, not revolution,” from budgeting, to tools, to vendor relationships, to assessing whether your current site is amenable to this sort of user-friendly, data-informed incrementalism.


Learning Outcomes

  • Understand the relative merits of implementing gradual changes instead of major overhauls
  • Determine whether your website platform can support incremental changes
  • Learn how to pitch colleagues/funders on budgeting for more effective website updates

Target Audience

Staff in charge of budgeting for or maintaining organization website(s)

Tags

BudgetingProcessStrategyWebsites

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