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20NTC Session Proposal

Steal Smart: What Nonprofit Fundraisers Can Learn from For-Profit Digital Marketers

Submitted by: Tori Bundy |


Is your swipe file or ideas folder full of Giving Tuesday subject lines and matching gift thermometers? While learning from our peers is crucial, there are also new trends and technologies that for-profit marketers are using to their advantage—and you can use them too, without breaking the bank!

Learn how to execute sophisticated cart abandonment campaigns by sending auto-triggered follow-up emails to people who start to fill out your donation form, but don’t complete their gift.

Find out about the latest in email automation, and how you can use data you already have to upgrade your supporters into donors and your donors into monthly givers.

Think social media isn’t for fundraising? Think again. Retailers are all-in on Facebook and Instagram advertising—and with the right strategy, you can reach your donors there too.

We’ll show you real examples from nonprofits who are making these tactics work for them and talk about how you too can monitor commercial trends and capitalize on them.


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March 23, 2017


3:30pm – 5:00pm

CFRE Credits


Collaborative Notes

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