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20NTC Session Proposal

Solving the CRM + Email + Website Equation

Submitted by: Isaac Shalev | Sage70


The landscape of CRM and communications technologies is confusing and constantly changing. In this session, intended for development, marketing, and communications professionals, we’ll help you wrap your heads around how all these different technologies fit together, and how they contribute to your fundraising and communication success. We’ll cover what CRMs do, how they differ from eCRMs, and why it’s valuable to integrate these systems. We’ll consider specific systems, including the most popular ones like Salesforce and Raiser’s Edge, and describe common integrations and constellations of systems. You’ll emerge with a practical understanding of the opportunities for integrating your CRM, website, and email, and some models for assessing your options and moving a project of this kind forward.

Learning Outcomes

  • Understand how CRM, email, website, and other online engagement technologies fit together, and how you can use them
  • Learn about CRMs, eCRMs, databases of record, APIs, integration methods and data warehouses
  • Plan for getting these technologies talking to one another at your organization

Target Audience

Mar/Comm leaders, IT decision-makers


CampaignsCRMEmerging TechIntegration

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