baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Social Media Influencers and Your Next Campaign: Reach, Connect, Convert


If you want to bring about cultural change, it’s key to involve the culture-makers. 

Learn about the why, when and how of social influencer marketing: the strategy that leverages a small number of select people with a large reach and even larger ability to connect their base to your cause. These people take branding to the next level.

Maybe you need to find who cares about your issue to move it outside your immediate network for your advocacy campaign? Or perhaps you want to know who to target to get their family and friends to sign up/run/host a 3rd party fundraising event? Or who drove most of the traffic, clicks, signatures or people that made your campaign successful? Social influencer marketing is the missing piece of your digital marketing toolkit. Come and learn all about it.  



Learning Outcomes

  • Understand what social influencer marketing is and apply it
  • Learn how to use social influencers to help with advocacy, donor acquisition, 3rd party fundraiser campaigns and more.
  • Be able to integrate social influencer marketing to your next campaign.

Target Audience

Anyone involved in digital and/or social marketing and fundraising campaigns and metrics in their organization.

Additional Speakers

Ryan Baillargeon


CampaignsEngagementSocial MediaTraining