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20NTC Session Proposal

Small Tweaks for Mighty Wins: Optimize Your Welcome and Re-Engagement Series


In the age of automation, why NOT set and forget? Global Fund for Women shares how, by testing small tweaks to welcome and re-engagement series performance, modest changes could drive substantial upticks in clicks—and thus future giving and engagement. From content tweaks, sender tests, branching logic, and retargeting on social media, learn the results and ideas for tracking your series systematically and testing creatively­—without a huge investment in your time.

Learning Outcomes

  • 1. Easy but impactful tests to run on your own welcome and re-engagement series.
  • 2. Ideas for how to branch your automations to cultivate engaged prospects.
  • 3. Ways to track your series (that don’t require heaps of time you don’t have).


Case StudyEmail


Camille Matson

Annual Giving Officer

Global Fund for Women

Camille has six years of experience managing Global Fund for Women’s Annual Fund. She holds a M.A. in International Policy and Development from the Monterey Institute of International Studies.

Nicole Crossley

Web & Creative Manager

Global Fund for Women

As the Web and Creative Manager at Global Fund for Women, Nicole works on the website, publications, graphics, and design projects. Nicole is passionate about gender equality, and supporting the local arts, crafts, and food scene.

Jenn Lejano

Partner (Chicago, IL)

Fresh Eyes Digital

Jenn has been proud to work with innovative organizations and companies on their digital programs for over 15 years. A marketing and fundraising professional with deep experience in lead generation, management, donor conversion and acquisition, Jenn has developed strategic, creative communications and marketing campaigns for mission-driven organizations to help them reach their goals. Jenn is thrilled to help nonprofit organizations create outstanding relationships with their donors and prospects through meaningful engagement on multiple digital channels.



E147 - E148


March 15, 2019


1:15pm – 2:30pm

CFRE Credits

NFR - 1.25

Collaborative Notes

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Session Evaluation

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