Should We Listen to What Donors Say or What They Do?
Many of us have seen supporter surveys become the email alert with the highest actions for the year. But do our supporters—whether they are activists or donors—tell the truth?
What is the value of formal research in a fundraising program? How can we make use of quantitative research to improve our fundraising and advocacy outcomes? Can we use qualitative research and user feedback in the same way? What should nonprofits consider as they approach major research projects? How can you maximize the value and success of a research effort? When is professional research necessary, and when can informal feedback get the job done?
If you’ve considered any of these questions, this is the workshop for you!
We will look at the 2017 Progressive Donor Survey and how it affected several nonprofits’ programs. Were efforts based on the survey results effective? Or did donors say something different than the way they behaved?
- How research (qualitative and quantitative) can lead to improved fundraising and engagement outcomes
- Online testing strategies to confirm (or negate) research outcomes
- What kind of research is right for your organization?