Shift from transacting with an audience to engaging a community
Constituents are often defined by their transaction with a nonprofit. They are known as “donors”, “advocates”, “ticket buyers”, “members”, and “patrons”. As customers become more sophisticated in “shopping” for nonprofits that fulfill their needs, organizations must create a better engagement model that provides a whole-of-organization approach to woo, win and build sustainable communities rather than one-off transactions. Hear about the operational challenges of managing relationships holistically and how nonprofit can leverage CRM to build committed communities.
- Understand how transactional technologies and data silos can limit how you think of audience engagement
- Implement 3 practical approaches to satisfying your audiences needs holistically
- Evangelize the need to be more focused on your audience needs and developing long-term relationships