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20NTC Session Proposal

Set It, Don’t Sweat It: Building Passive Revenue Streams


From curated donor journeys to Facebook Messenger programs, there is a whole world of potential for digital fundraisers in the growing realm of automation. But just because these processes are automatic, that doesn’t mean they’re necessarily intuitive! In this session, nonprofit fundraising experts will walk you through answers to pressing questions about passive revenue: When is automation the right answer, and when is it inappropriate? What behaviors can these new tactics drive? How can these “passive” content streams maximize your ability to focus on other elements of your digital program? And while the latest, greatest tech is always a bonus, how can you replicate these results if your tech capacity is more limited? Join us for these answers, plus a case study of how a large humanitarian organization used automated donor journeys to increase conversions and retain important supporters.

Learning Outcomes

  • How to maximize revenue at the moments when donors are most primed to upgrade or renew
  • Which processes to automate, which not to automate, and how to tell the difference
  • What a passive revenue stream looks like in action, with case studies from nonprofits

Target Audience

Digital fundraisers seeking new ways to leverage automation to convert, cultivate and retain supporters

Additional Speakers

Adva Priso, Anne Lewis Strategies; Seiko Yoshitake, Anne Lewis Strategies


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