baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Sending Emails Your Donors Love To Get


Sure, this may be the age of Emails We Didn’t Request and Don’t Open. But if your nonprofit is listening carefully to its donors, this can also be the age of Emails That Matter. In this Sprint Session, you’ll discover what email recipients say they want, thanks to research conducted by Nonprofit Tech for Good, Adobe, and others. And you’ll learn the Five Mighty Rules every nonprofit should follow to create emails donors love to get.

Your donor knows your nonprofit. Are you sending emails that show you know your donor?

Learning Outcomes

  • Choose Email Content That Spurs Donor Action
  • Learn the Difference Between Personalizing and Stalking
  • Steal and Adapt Retailers’ Email Innovations

Target Audience

Fundraisers and Marketers responsible for building support and audience


Content StrategyDonor RetentionEmailEngagement