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20NTC Session Proposal

Secret Share Time: Throw Out Your Email Fundraising Best Practices

Submitted by: Ash Shepherd NTEN Member badge |


Psst. Hey, you! Save the Children and Charity Dynamics are teaming up to share a (not so) little secret: there are actually times you’ll want to throw out your standard email fundraising best practices. Yes, really! Sometimes it pays to buck the trends and take some risks by diving into the unexpected.

Join us to discuss what we learned after a successful few years together in navigating the email fundraising funnel. We’ll clue you in on when to do the unexpected, when to brew up quick, attainable fixes and tests, and—fine, we give—when to settle down and play it safe.

A few things we’ll be whispering about: How is testing and optimizing in email worthwhile when the struggle to get statistically significant results IS. SO. REAL. WILL I EVER LEARN ANYTHING!? What and when do I need to explore kinetic design and interactive content? Does this messaging count as timely and genuine? What do I do with this inactive audience that’s dragging my file down? And maybe something about blowing your email fundraising KPIs out of the water . . .



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Maryland C


March 24, 2017


1:30pm – 3:00pm

CFRE Credits


Collaborative Notes

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