baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Marketing/Communications

Rethinking consensus & collaboration: A toolkit for getting sh*t done

Description

Consensus culture in organizations can lead to strong team bonds and great outcomes for client-centered work. But when it comes to marketing and communications, making team-based decisions and maintaining a coherent strategy while still completing projects on time can be a nearly impossible mission. Additionally, sometimes even consensus doesn’t lead to true investment in a project’s long-term success. In our under-resourced, over-subscribed nonprofit workplaces, how do you cut through the busy-ness to create real buy-in for projects?

We’ll present two case studies – the implementation of an internal communications “creative agency” process and the redesign of a 300-page website – that will give you techniques to bring, and keep, stakeholders at the table. Learn how to use consensus culture to your advantage and get teams lining up to work with you. Session leaders together bring over 25 years of directing marketing/communications for social justice and environmental nonprofits of various sizes.


Learning Outcomes

  • Take home strategies for successfully navigating cross-team collaborations for marketing/communications departments of all sizes.
  • Set boundaries and expectations for collaborative marketing/communications projects.
  • Design an effective cross-team training, project briefing and discovery process for more impactful content and campaigns.

Target Audience

1) Marketing/Communications leaders with multi-person teams; 2) team members who manage multi-team projects.

Additional Speakers

Andrew Hattori, Senior Director, Marketing/Communications, San Francisco AIDS Foundation

Tags

ManagementOrg CultureProject ManagementStrategy

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