Resistance That Works: How We Defied Trump, and You Can Too
In 2017, SAGE—the country’s largest and oldest organization dedicated to improving the lives of LGBT older adults—embarked on an ambitious effort to oppose the Trump administration’s proposed erasure of LGBT elders from a major federal aging survey. This crucial survey measures the degree to which key federally-funded aging programs like Meals on Wheels are reaching the older adults who most need them.
The resulting campaign, #WeRefuseToBeInvisible, generated widespread media coverage and thousands of opposing statements to the administration’s plans. To the delight (and, frankly, amazement) of LGBT elders and supporters, this pressure forced the Trump administration to reverse course and restore lesbian, gay, and bisexual elders to the federal survey—though, sadly, the administration continues to exclude transgender elders. This historic victory is a testament to the power of a highly-organized and visible grassroots advocacy campaign.
In this session, we’ll share what worked, what didn’t, and how all organizations fighting at the front lines of justice and equality in the age of Trump can do what we did.
- Harness the power of bold (controversial) messaging
- Assemble and activate allied organizations and activists
- Create an earned/paid media strategy for small orgs to “punch above their weight” on a big issue