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20NTC Session Proposal

Recruit, Engage, Repeat: Power P2P Fundraising with Text

Submitted by: Shea Morrissey NTEN Member badge | Hustle


Peer-to-Peer Fundraising at any level leverages social connections and relationships for the greater good; it’s personal. One of the strategies that an increasing number of nonprofits are employing is the integration of one-to-one texting to drive recruitment, engagement and provide real-time day-of information to participants.

During this session, we’ll explore how leading organizations in peer-to-peer fundraising walks are innovating through text.

Learning Outcomes

  • integrate one-to-one texting into their P2P fundraising strategy.
  • gain key insights from the field on the do's/don't's
  • access meaningful data related to this strategy as you assess your need.

Target Audience

Teams looking to increase recruitment, retention and engagement for P2P fundraising events and want to learn about text strategies

Additional Speakers

Noel Beebe, Alzheimers Association



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