baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Real Talk: How I Got My Leadership Team to Listen to Me


Do you ever sit in a conference and get kinda frustrated because they’re preaching to the choir and giving you awesome, exciting ideas that you know are going to be impossible to implement? Know why you feel like that? Because you need buy-in from your leadership team in order to take ideas and turn them into a reality—and you just don’t have it. Change sucks. You need money to make money. Risk taking is… risky. It’s hard. But it can be done.

If you have ever said to yourself, “I get it—it’s my boss that doesn’t!” then this session is for you. You’ll hear from nonprofit marketing experts that literally started from the bottom and now they’re here: coming up with ideas, garnering the buy-in for them, implementing, and watching that donation thermometer rise.

You’ll leave with real tactics to try with your boss and examples of projects that were through and deemed successful. But we’ll also have plenty of time for questions because, in reality, this conversation is about organizational culture. And that’s a topic we could go on about forever…

Learning Outcomes

  • Get buy in from your leadership
  • Manage change to get things done
  • Take ideas and make them a reality


Case Study

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348 - 349


April 11, 2018


1:30pm – 3:00pm



CFRE Credits

NFR - 1.5

Collaborative Notes

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Session Evaluation

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