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20NTC Session Proposal
Marketing/Communications

Reaching New Audiences with Influencer Marketing

Description

These days’ influencers are all over our social media feeds selling products and ideas. But can influencers help grow your fundraising or awareness campaign? In this session, you will learn how to start up your influencer marketing campaign on a budget.

Influencer marketing will help extend your campaign to new audiences through a trustworthy community voice. This session will include practical tips to get you started with insta-famous personalities and emerging micro-influencers alike.


Learning Outcomes

  • Attendees will be able to outline a strategic plan and budget for their influencer marketing program
  • Attendees will be able to develop techniques for outreach and cultivation of influencers in their target audiences.
  • Attendees will be able to develop creative activations with influencers.

Target Audience

Social media managers, communications and marketing teams who feel as if their current audience is “tapped out.”

Additional Speakers

Hannah Featherman

Tags

CampaignsContent StrategyOutreachSocial Media

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