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20NTC Session Proposal
Fundraising

Raise More Money by Automating Right Message, Right Person, Right Time

Description

Supporter actions and other data can tell you the best time to ask a donor to upgrade to become a monthly giver, join a mid-level program, or just make the next gift.  When this is combined with automation, you can raise more money with less effort. 

This session will use case studies to show how data, careful segmentation, and automation combine to deliver the right message, to the right supporter, at the right time.  And how this results in greater revenue for the organization.


Learning Outcomes

  • Use supporter data to determine best time to ask for upgrade or additional gift.
  • Understand how to set up automated upgrade and additional gift asks
  • Increase revenue by getting closer to right ask, right person, right time

Tags

Case StudyEmail

Speakers

Melissa Wyers

Executive Director

EveryAction

Melissa is widely respected as one of the top practitioners in the nonprofit fundraising and marketing world. She brings more than 20 years of experience helping nonprofits increase their revenue and build their supporter base. For the last 9 years, she was the owner and President of Breakthrough Strategies, fundraising, marketing, and communications agency developing multi-channel programs for organizations like National Geographic, Heifer International, and the World Food Program.

Details

Room

D137 - D138

Day

Wednesday
March 13, 2019

Time

10:30am – 11:45am

CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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