baltimore Buildings
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20NTC Session Proposal

Pyramid of engagement 101: Moving followers to leaders & action-takers

Submitted by: Natasha Madison NTEN Member badge | New/Mode


Developing the community power needed to make change is an exercise in building relationships around your issue, cause or campaign. By deepening engagement with your community, you build lasting and authentic power that will help win campaigns, secure donations and transform institutions.

But we can’t deepen relationships if we’re stuck in the petition-to-donation cycle that alienates supporters over time and, when they don’t see tangible results, makes them feel like their voices don’t matter. Successful online relationships, like IRL relationships, are reciprocal, rewarding and incremental. 

Attend this session for an intro to building a successful pyramid/ladder/matrix of engagement, and the 5 key principles for building meaningful relationships and trust with your community. We’ll look at several engagement case studies and examples of online to offline pyramids from other NGOs. 


Learning Outcomes

  • Build an effective user journey to move people from passive (follower) to leadership (action-taker) roles.
  • Moving between authentic online and offline (IRL) engagement.
  • Deepen relationships — and impact – for sustainable growth.

Target Audience

Digital, comms, fundraising and marketing teams, working on engagement strategy.

Additional Speakers

Rose Espinola


Digital InclusionDonor RetentionEngagementStrategy

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