baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Put The Peer Back In p2p With Smart Engagement Strategies


The best peer-to-peer fundraising campaigns do more than just bring in funds – they also create an enjoyable and satisfying experience for participants and donors. To build on your success and grow year after year you need to apply best practices for design, communication, and retention. In this session we’ll cover tips for creating simple and well thought out forms and personal pages. Then we’ll dive into communication strategies like automation, coaching emails, and conditional content. Finally, we’ll talk about how you can use gamification, surveys, social media, and reports to keep your participants interested and coming back.

Learning Outcomes

  • Understand how design best practices can make your p2p campaigns easy to use and accessible
  • Learn communication strategies to keep your fundraisers and donors engaged and excited
  • Discover methods for connecting with donors and fundraisers before, during, and after their participation to keep them coming back

Target Audience

Fundraising staff who want to make strategic innovations to their peer-to-peer campaigns

Additional Speakers

Leslie Beck, Firefly Partners. Danielle Garrigan, Parent Project Muscular Dystrophy


CampaignsContent StrategyEngagement

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