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20NTC Session Proposal

Pursued By a Bear: How to Increase Donations with Retargeting


Sometimes, you want to be followed around by animals on the Internet — especially if it’s animals for a good cause. Learn how World Animal Protection generated a 192% return on investment with a donor retargeting campaign — and how you can replicate that success for your own organization. 

We’ll walk you through the theory of retargeting campaigns and how they work, connecting your audience’s online breadcrumb trails so that you can meet site visitors where they spend most of their time on the Internet. We’ll also review the components of a successful retargeting campaign strategy, including how to track ROI.

Learning Outcomes

  • Understand what retargeting is and when to use it
  • Develop a simple retargeting campaign designed to drive donations
  • Track efficacy and true ROI using analytics

Target Audience

Digital advertisers, Marketing and communications staff who run advertising campaigns (or would like to), Development staff who run ads

Additional Speakers

World Animal Protection


Case StudyDigital AdsDonor RetentionStrategy

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