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20NTC Session Proposal

Promoting the Business Case for Accessible Content


The nonprofit industry is continually making strides to go beyond what’s accessible and to truly be more inclusive, but making it a priority can sometimes be a challenge. Helping stakeholders build empathy while allowing them to see how an accessible and inclusive approach to content strategy makes business sense is key to wider adoption. This in turn helps build a more inclusive internal culture.

In this session, learn how to talk about accessibility and inclusion as it relates to boosting your organization’s ROI, understand what metrics you can use to quantify the ROI of accessibility, and walk away feeling more empowered to do good while being financially successful.

Target Audience

For those who need to make the business case for how accessibility can save money on their website.


AccessibilityDigital InclusionOrg Culture