baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal

Preparing for Giving Tuesday


Why Plan Ahead for Giving Tuesday?

As one of your potentially biggest campaigns, Giving Tuesday goes by very quickly. It is one 24-hour day preceded by months of preparation that (hopefully) will pay off in donations, new donors, and a greater awareness of your organization and how you help your community.

Starting early will help ensure:

•Your donors are able to make donations without any technical errors or difficulties.
•Your materials go out on time because they were all ready to roll out in advance.
•Your donors are aware of your campaign ahead of time.
•Almost nothing unforeseen will get in the way of your successful Giving Tuesday fundraiser.

In this session, we will discuss how to put together a successful online Giving Tuesday campaign and link you to valuable (and FREE) resources for you to have a successful (and even fun) fundraising day.

Learning Outcomes

  • Establish a Giving Tuesday Timeline
  • Identify Key Marketing Efforts to Make Giving Tuesday Successful
  • Differentiate the Organization from the Thousands of Others Seeking Giving Tuesday Donations

Target Audience

Fundraisers, marketers, communication directors