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20NTC Session Proposal
Marketing/Communications

Podcasting For Any Size Organization or Budget

Description

So, you want to start a podcast! That’s awesome – but why? And what format will it take? What’s your budget? Will you record in-house or use a studio? How do you find a studio? What gear do you need? How do you distribute a podcast?

The questions surrounding production can feel overwhelming and endless. Regardless of whether you’re an experienced producer and engineer or you can barely record a voice memo on your phone, you can create an amazing-and engaging podcast that fills a gap in the market and serves your constituents while being a powerful marketing vehicle for your organization.

Heather Mack and Alli Thresher are experienced podcast producers and instructors and between the two of them have recorded scrappy on-the-fly pieces and also produced sprawling, audio-storytelling epics for a variety of nonprofits and organizations.


Learning Outcomes

  • Identify the podcast strategy that works best for their organization
  • Understand their gear and production needs and be able to budget for and outline a production process and timeline
  • Present a full podcast series description, strategy and production timeline to their organizations

Target Audience

This session is best for engagement and marketing professionals w/an interest in podcasting.

Additional Speakers

Heather McCormack, Youth Media Coordinator & Boston Free Radio Manager

Tags

CommunityContent StrategyStorytelling

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