baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Fundraising

Pipeline, prospects, and programs! Oh my!

Description

Are you looking to grow your portfolio? Do you want to engage your donors in a more meaningful way? Join this dynamic trifecta from New York Public Radio and [insert xxx org and names] for a conversation on data mining and developing a more thoughtful donor cultivation and stewardship plan.

Proactive prospecting

  • data mining reports
  • lifetime giving / frequency
  • trends in giving (timing, etc.)
  • tracking interests, implied vs. implicit
  • use data to encourage cross-departmental collaboration
  • make the case for donor-centric fundraising

Engagement

  • donor events for cultivation and stewardship
  • how to exemplify organization priorities through mission-driven programming
  • how to show impact from donor support

Learning Outcomes

  • walk away with new proactive prospecting tactics
  • run quick reports to mine their data
  • be more thoughtful when developing donor cultivation and stewardship plans

Target Audience

Fundraisers, researchers, and the teams that support them

Additional Speakers

Kristel Kempin (Major Gifts Officer) and Alice Winn (Prospect Research)

Tags

DataEngagementResearchStorytelling