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20NTC Session Proposal

Personalized Online Fundraising Metrics For Nonprofit Leaders

Submitted by: Claire Kerr | Care2


So digital fundraising is in your portfolio and you’ve hired a team you trust. You have specialists managing your content, social media & email marketing. Do you know how to evaluate their progress in the context of your overall fundraising strategy?

This session is designed to give fundraising executives the confidence to assess how their organization is performing online. You’ll leave with the right questions to ask staff or vendors, and will be empowered to make good decisions from the answers you receive.

This session is perfect for leaders who aren’t in the day-to-day of digital, but want to boost overall fundraising success.

After this sprint you will be able to:

– Understand the important digital fundraising metrics to track over time.
– Design your own unique template to track your org’s digital success.
– Solicit the most useful feedback from your digital teams to inform your overall fundraising goals.

Target Audience

Development directors, managers & c-suite who want to better understand how their digital teams are performing

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