baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session Proposal
Sprint

Personal Brand 101: Professional Growth Through Authenticity

Description

Love it or loath it, digital presence defines us both personally and professionally. A strong and thoughtful presence can help you reach for your goals, while jumbled presence and poor taste can be a detractor. A clear definition of personal brand is a vital first step to shaping perception of your most valuable asset – you. During this fast paced and fun workshop style session, participants will take the first step towards a more cohesive, deliberate and authentic digital presence. Session will cover the following topics and much more!

  • Reputation management goals and defining target audience
  • Brand anchor statement and unique value proposition
  • Brand personality, tone and archetypes
  • Personal narrative and storytelling
  • Channeling your brand
  • BONUS: Dos and Don’ts

Target Audience

From recent grads looking to stand out to seasoned professionals on their way to becoming thought leaders

Tags

BrandingStaff DevelopmentStorytellingWorkshop

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