Personal Brand 101: Professional Growth Through Authenticity
Love it or loath it, digital presence defines us both personally and professionally. A strong and thoughtful presence can help you reach for your goals, while jumbled presence and poor taste can be a detractor. A clear definition of personal brand is a vital first step to shaping perception of your most valuable asset – you. During this fast paced and fun workshop style session, participants will take the first step towards a more cohesive, deliberate and authentic digital presence. Session will cover the following topics and much more!
- Reputation management goals and defining target audience
- Brand anchor statement and unique value proposition
- Brand personality, tone and archetypes
- Personal narrative and storytelling
- Channeling your brand
- BONUS: Dos and Don’ts