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20NTC Session Proposal

Peer-to-Peer Fundraisers: You’re Getting Money for Free – But What Now?


You might love this new crowdsourcing trend for the money it brings in without you lifting a finger. But you might also be wondering if you’re leaving money on the table by not proactively participating in the strategic process. In this session, you’ll learn from experts at Anne Lewis Strategies and Sandy Hook Promise about how some of the most successful nonprofits are seizing this opportunity to maximize results: running ads, targeting emails, and providing your audience with the tools they need for a successful fundraiser online.

Learning Outcomes

  • An inside look at how Facebook runs its birthday fundraisers, and what strategies you can implement to ensure maximum results
  • Insight into boosting the number of people fundraising for your organization by proactively running ads or targeting emails
  • An understanding of how to cultivate and motivate fundraisers to exceed their goals and want to raise for you again


Case StudySocial Media


Aaron Teskey

Vice President of Digital Advertising and Acquisition

Anne Lewis Strategies, an Infogroup Company

Aaron Teskey, vice president of digital advertising and acquisition, is knee-deep in the world of cost per acquisition and conversion rates. The technology behind Google, Facebook, and other ad networks changes constantly. Aaron keeps up with those changes and works to maximize return for our clients’ acquisition budgets. Previously Aaron developed strategy for and managed the Gay & Lesbian Victory Fund and Institute’s websites, microsites, social media, email marketing, and online advertising. He utilized his extensive technology background to streamline and optimize list growth, online fundraising, and marketing efforts using a data-driven approach. Aaron is a summa cum laude graduate of George Washington University.

Dawn Lyons

Vice President, Marketing and Programs

Sandy Hook Promise

Dawn Lyons, vice president of marketing and programs for Sandy Hook Promise, focuses on how to drive awareness of the organization’s work to prevent gun violence before it happens, while growing a strong grassroots audience and funding to drive SHP programs. She also works to continually develop strategy, materials, and curriculum for the organization’s Know The Signs violence prevention programs, including Start With Hello and Say Something. Dawn has leveraged her background in brand building with Procter & Gamble and consulting to apply this knowledge to her work now in the non-profit sector. Dawn is a graduate of The Ohio State University and has her MBA from the University of Cincinnati.

Adva Priso

Vice President, Marketing & Development

Anne Lewis Strategies, an Infogroup Company

As vice president of marketing and development at Anne Lewis Strategies, Adva develops strategy and oversees its execution on behalf of the firm’s nonprofit clients including Mercy Corps, Smithsonian Institution, Marine Corps Scholarship Foundation and Doctors Without Borders. She specializes in developing data-driven multichannel strategies that stand out and boost revenue and has led cutting-edge digital fundraising, activation, and communications campaigns for nonprofit organizations and Fortune 100 companies for more than 15 years.

Prior to joining Anne Lewis Strategies, Adva led the digital program for high-value members and prospects at World Wildlife Fund. She generated and oversaw millions in new revenue for WWF and pioneered mid-level donor cultivation and fundraising best practices now being adopted by the industry. Adva graduated from the University of Minnesota with a degree in broadcast journalism.

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March 13, 2019


10:30am – 11:45am



CFRE Credits

Approved - 1.25

Collaborative Notes

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Session Evaluation

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